Who are we?

BVA (Brulé, Ville et Associés) is a research and consulting firm, specialising in behaviour and is recognised as one of the most innovative leaders in the sector.

In an increasingly connected world, BVA combines data science and human science to make data lively and inspiring.

Together, we help your brands and organisations improve the experience of customers, employees and citizens to generate progress and equitable growth.

**50%**
Share of turnover made internationally

#3
France ranking and #16 Worldwide ranking

BVA MYSTERY SHOPPING MEMBER OF THE MSPA NETWORK

BVA Mystery Shopping is a member of the Mystery Shopping Professionals Association (MSPA), a global network of Mystery Shopping players. You can consult the list of members on the official website.

BVA Mystery Shopping specialises in Mystery shopper surveys. Our experts will establish a plan with you to meet your needs, from the consulting to the audit, including the Mystery visit.
For this, an investigator, trained in the mystery shopper techniques goes anonymously to a store in order to assess the quality of the service provided. By filling out a questionnaire, he delivers his objective observations relating to the reception, cleanliness, shelving, etc.
With over 100 000 investigators worldwide, we can ensure the implementation as well as quick delivery of the results.